Description
Eric Ries defines a startup as any organization focused on creating something new in conditions of extreme uncertainty. This applies whether it’s a solo entrepreneur in a garage or a team of seasoned professionals in a Fortune 500 company. What they share is a common goal: to navigate the uncertainty and discover a sustainable path to success.
The Lean Startup methodology promotes capital efficiency and maximizes human creativity. Drawing inspiration from lean manufacturing, it emphasizes “validated learning,” rapid experimentation, and several counterintuitive practices that shorten product development cycles. These practices help measure real progress, avoid vanity metrics, and better understand what customers truly need. This approach allows businesses to pivot quickly, making incremental adjustments in real time.
Instead of wasting time on detailed business plans, The Lean Startup equips entrepreneurs—whether in startups or established companies—with a method to test their vision continuously. It empowers them to adapt and evolve before it’s too late, providing a scientific framework for managing and creating successful startups in an age that demands constant innovation.
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