Description
In The Power of Habit, award-winning business journalist Charles Duhigg takes us to the cutting edge of scientific research to explain why habits exist and how they can be transformed. Drawing on fascinating stories from diverse fields—from the boardrooms of Procter & Gamble to the NFL sidelines and the civil rights movement—Duhigg presents a groundbreaking new view of human behavior.
At its heart, The Power of Habit makes a compelling case: to achieve lasting success, whether it’s exercising regularly, losing weight, or increasing productivity, we must first understand how habits work. By mastering this science, we can transform not only our own lives but also our businesses and communities.
This edition includes a new Afterword by the author, offering fresh insights into the power of habit and how it can be harnessed for change.
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